Steed Gaming shelf at 2PRO Computerassets/img/steed-hero.jpg
Case study ยท Steed Gaming
Steed Gaming: from no presence to Cambodian shelves.
A gaming peripherals brand launched in a new market with LocStoc.
- Brand
- Steed Gaming
- Category
- Gaming peripherals
- Market
- Cambodia
- Live at
- Gaming and IT shops, Phnom Penh
Steed keyboards and peripherals, product shotassets/img/steed-products.jpg
The starting point
A new brand, a new market, no local team.
Steed Gaming wanted to reach Cambodian gamers where they already shop, and give them a reason to try a brand they had not seen before.
The launch
Live in gaming and IT shops across Phnom Penh.
Demo units, local-language displays and briefed shop staff, supported by an official Steed Gaming store in the LocStoc Shopping App.
Steed Gaming at iSmart Homeassets/img/steed-store-1.jpg
Steed Gaming at 2PRO Computerassets/img/steed-store-2.jpg
Steed Gaming at Bayon Tech Computerassets/img/steed-store-3.jpg
Steed Gaming at 365 Computerassets/img/steed-store-4.jpg
Steed Gaming at TS Computerassets/img/steed-store-5.jpg
Video: creators filming Steed content in storeassets/video/steed-content.mp4
Local content
Local creators brought the brand to new audiences.
In-store content with local creators put Steed Gaming in front of gamers who lived near the shelves.
From the founder
Why Steed Gaming chose LocStoc.
Video interview: Ong Tiong Chew on why Steed Gaming uses LocStocassets/video/steed-tiong-interview.mp4
Ong Tiong Chew, Founder, Steed Gaming
Steed Gaming products on a LocStoc shelfassets/img/steed-on-shelf.jpg
Steed Gaming on a LocStoc shelf
Wide photo of a shop, shelf or the LocStoc teamassets/img/steed-close.jpg
Next step