Canon PIXMA E3370 on a LocSpot shelf with local materialsassets/img/canon-hero.jpg
Case study ยท Canon
Canon: a clearer story for the PIXMA E3370.
Canon used LocStoc to show selected printer models to more local buyers, with full control of how they were explained.
- Brand
- Canon
- Product
- PIXMA E3370
- Market
- Cambodia
- Status
- Market test under way
Canon PIXMA E3370 product shotassets/img/canon-product.jpg
The opportunity
The right printer, clearly explained.
The PIXMA E3370 is a sensible choice for households, students and small users who print from time to time. Canon wanted local buyers to see that clearly.
LocStoc worked alongside Canon's existing local partners, adding new retail points for selected models.
The local message
A message built around the cost of owning a printer.
One consistent message across the shelf, the shop team and the app.
Local-language shelf lightboxassets/img/canon-lightbox.jpg
On the shelf
Local-language displays that explain who the printer suits.
Shop staff with a customer at the shelfassets/img/canon-staff.jpg
With the shop team
Simple talking points for shop staff.
Canon product page in the LocStoc appassets/img/canon-app.jpg
In the app
The same message on Canon's official store in the LocStoc Shopping App.
Canon shelf in store, wideassets/img/canon-shelf-wide.jpg
Status
The market test is under way.
More of the Canon story to come as the test continues.
Wide photo of a shop, shelf or the LocStoc teamassets/img/canon-close.jpg
Next step